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Product    Price    Promotion    Place    People    Process    Physical Evidence    Packaging    Payment


We are an organization advocating the marketing mix - Product, Price, Promotion, Place, People, Process, Physical Evidence, Packaging and Payment and to provide the latest news in marketing.  Marketing is a crucial tool to success for every type of businesses.  What exactly is Marketing?


Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.*  


There are many marketing jobs that require marketing skills - marketing plan, marketing proposal, marketing strategy, marketing research and marketing analysis. 


Marketing Research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. *


Once you are familiar with the use of marketing mix, you can play well in those areas too.


Please browse this site for the new concepts and ideas.


* The Definitions of Marketing and Marketing Research are approved by the Board of Directors of American Marketing Association in July 2013 and October 2004 respectively.  The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language: Marketing Activities and Metrics Project.

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